Gleneagles

Set in the beautiful rolling hills of Perthshire, the 850 acre Gleneagles estate is a playground with something for everyone: from pitch perfect golf, exciting pursuits and family fun to chic bars, restaurants and an oh-so-soothing spa.

I lead a 9 month digital transformation project for Ennismore, the owners of the Hoxton Hotel & Gleneagles to optmise their digital marketing efforts and carry out an RFP to appoint a new agency partner to redesign and rebuild their digital assets.

Appointing Feed/DEPT after a competitive tender process, together we redesigned Gleneagles to better showcase all that the Glorious Playground has to offer. Gleneagles has so much to offer their guest that rationalising all this content and products was the main challenge.

Main areas of focus for Gleneagles:

  • Digital Transformation

  • CRM & Lifecycle Marketing

  • Performance Marketing Optimisation

  • Mentoring & Coaching

  • Agile Product Management